Handcrafted Hanbok from Seoul · 3 to 4 weeks (4 to 6 for weddings)
Text or call · (707) 718-3579 eric@seod.com San Mateo, CA · By appointment
Behind the scenes

Show the work, then trust the conversation.

The workshop, the kitchen, the sourcing trips, the morning of a ceremony. The small pieces of the work that usually never get seen, set down here.

There is no cart on this site, no checkout, no spec sheet that tells you what you are getting before you have spoken to a person. That makes the conversation important. It also makes it fair, before that conversation begins, to ask what the work actually looks like.

This page is the answer. The Seoul workshop. Mrs. Lee’s kitchen on a catering morning. The twice-yearly sourcing trips. The hour before a paebaek begins. A slow record, posted as we make it, of how this family does the work.

The workshop

Inside the hanbok workshop.

A small Seoul atelier our family has worked with for years. Hand-tied goreum, fabric chosen by feel against the back of a hand, fittings in a room that smells like silk and steamed cotton.

The first photo essay covers the fitting room, the cutting table, the long quiet hours between the first cut and the final pressing. The pieces of the work that move a hanbok from a garment to something worth keeping.

Workshop posts in the journal →

The kitchen

Mrs. Lee’s kitchen, on a catering day.

Banchan being plated for a dol. Japchae tossed in a pan as wide as the counter. The pacing of a Korean kitchen running at full capacity, with three burners going and a family in the next room.

Mrs. Lee does not like being photographed while she cooks. The compromise is short, quiet videos. The food. The hands. The steam coming off the pot when the lid lifts.

More about Mrs. Lee’s kitchen →

Sourcing in Seoul

The twice-yearly trips.

Two trips a year. Dongdaemun fabric market in the morning, atelier visits in the afternoon, dinner with Mrs. Lee’s longtime tailor, time in the kitchen with relatives we only see on these trips.

A real account, from the fabric stalls through the cutting room, lands here as each trip ends. The small decisions that shape what we bring back to San Mateo for the next quarter.

Sourcing posts in the journal →

At the ceremony

The morning of.

A paebaek setup at sunrise. A bride being dressed in hwarot, the long sleeves draped twice before they fall right. A doljabi table arranged on a family’s living-room floor while the rice cools.

With permission from the family, these moments land here the week after a ceremony. The quiet hour before the guests arrive, when the work is still being done.

Event preparation services →

Begin a conversation

If the work makes sense to you, let’s talk.

The behind-the-scenes is the trust layer. The conversation is where the work actually starts. Tell us about your day.

Begin an inquiry

No cart · No checkout · A real conversation with a real person