Handcrafted Hanbok from Seoul · 3 to 4 weeks (4 to 6 for weddings)
Text or call · (707) 718-3579 eric@seod.com San Mateo, CA · By appointment
Atelier · San Mateo + Seoul

The hanbok we wanted. So we made it.

Hanbok sourced in Seoul, inspected in San Mateo. A family atelier, made for your day.

A Korean woman in wedding hanbok walking through an ancient street, evoking the ceremony before the ceremony.
폐백 · Paebaek

The Korean wedding bow, held with the weight it deserves.

The private ceremony inside the wedding day. We set the room, dress the family, guide the bows, and cook the chestnut-and-jujube offering. There is no other atelier in the Bay Area doing all four together.

Read the paebaek guide → Begin a paebaek inquiry

Quiet things hold the most memory.Lee Youngsook

The process

From conversation to your door

01

Begin the conversation

The occasion, the date, who the piece is for. We start with the day, not the dress.

02

Consultation

Eric writes back personally with options shaped to the moment. Free, no pressure, no upsell.

03

Made for you

The piece is made by hand in our Seoul atelier, then inspected in San Mateo. Nothing leaves until it is right.

04

Delivered

The hanbok arrives ready to wear, with a care card and a handwritten note for the day.

Read the full process →

Modern Korean hanbok from the atelier, hand-selected in Seoul, photographed in the San Mateo studio.
The Korean in Me

The Korean in Me.

My mother, Mrs. Lee Youngsook, came to America carrying very little. But she carried her knowledge of Korean tradition, the recipes she still cooks every week, and what it means to make something by hand with love.

This atelier exists because of her. Every hanbok I source, every fabric I touch, every piece I pack for delivery, it is my way of keeping the Korean in me alive.

When you wear one of these pieces, you are wearing something that carries that same intention. Made by hands that care. Chosen by someone who understands why it matters.

Eric Lee, San Mateo CA

Read the full story →

On the bench right now: 8 wedding pieces, 4 dol sets, and 12 catering events.

Hanbok & tradition

Read the hanbok guide →

Korean culture

Read the culture page →

Ceremonies we coordinate

Event preparation →

Mrs. Lee’s kitchen

All recipes →

Inside the atelier

Full behind-the-scenes →

The fitting-room, Mrs. Lee’s kitchen on a catering morning, the sourcing trips through Dongdaemun, the hour before a paebaek begins. The pieces of the work that usually never get seen, set down here as we make them.

Begin

Every occasion deserves something worth keeping.

A few sentences is enough to begin. Eric writes back personally, usually inside one business day.

Begin an inquiry

Free consultation · Delivered to your door · Eric works with you personally