Handcrafted Hanbok from Seoul · 3 to 4 weeks (4 to 6 for weddings) · Inquire to order
Text or call · (707) 718-3579 eric@seod.com San Mateo, CA · By appointment
Atelier · San Mateo + Seoul

The hanbok we wanted. So we made it.

Modern and traditional hanbok, sourced in Seoul, inspected in San Mateo. A family atelier, made for your day.

Quiet things hold the most memory.

The process

From conversation to your door

01

Begin the conversation

The occasion, the date, who the piece is for. We start with the day, not the dress.

02

Consultation

Eric writes back personally with options shaped to the moment. Free, no pressure, no upsell.

03

Made for you

The piece is made by hand in our Seoul atelier, then inspected in San Mateo. Nothing leaves until it is right.

04

Delivered

The hanbok arrives ready to wear, with a care card and a handwritten note for the day.

Read the full process →

The Korean in Me

The Korean in Me.

My mother, Mrs. Lee Youngsook, came to America carrying very little. But she carried her knowledge of Korean tradition, the recipes she still cooks every week, and what it means to make something by hand with love.

This atelier exists because of her. Every hanbok I source, every fabric I touch, every piece I pack for delivery, it is my way of keeping the Korean in me alive.

When you wear one of these pieces, you are wearing something that carries that same intention. Made by hands that care. Chosen by someone who understands why it matters.

Eric Lee, San Mateo CA

Read the full story →

Hanbok & tradition

Read the hanbok guide →

Korean culture

Read the culture page →

Mrs. Lee’s kitchen

All recipes →

Behind the scenes

All BTS →
Begin

Every occasion deserves something worth keeping.

A few sentences is enough to begin. Eric writes back personally, usually inside one business day.

Begin an inquiry

Free consultation · Delivered to your door · Eric works with you personally