From K-Pop to K-Fashion:
Global Trends from Korea

From the latest K-pop sensations and cutting-edge fashion trends to the hottest cafes and tech innovations, discover why Korea is a global trendsetter. Learn about the dynamic and ever-evolving world of modern Korean culture and see why it’s capturing hearts worldwide!

Our latest blog posts takes you on a journey through the heart of contemporary Korean culture.

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Discover Korean Culture

Here, you’ll explore everything from the linguistic nuances of the Korean language to the rich tapestry of festivals, food, fashion, and historical heritage.

View our Hanbok Collection

Start today with a consultation on your desired hanbok type, design, and sizing to bring your dream Korean Hanbok and modern hanbok home today.

What is Modern Hanbok?

Learn about modern hanbok, the stylistic fusion of traditional and contemporary that is taking the fashion world by storm, and how the hanbok is being worn today.

Infographic: 10 Things You Must Try While Traveling in Korea

Choosing where to travel next? You can’t do better than booking tickets for South Korea, where their culture has been exploding and spreading around the world. In addition to the cultural attractions we’ve already come to know and love – the K-Pop, the Korean BBQ, and Korean Dramas – here are 10 recommended and

The Rise of Modern Hanbok

The K-Pop industry is not only solidifying South Korea as South Asia’s fashion capital through its streetwear fashion. Recently, modern hanboks, or hanboks that have been designed for casual daily wear, has become a fresh trend not only in Korea but has also grabbed an international audience.  The Cultural Icon

Hanbok: Traditional, Modern, and Haute Couture Fashion

Today, Korean fashion designers are taking the hanbok to new heights by incorporating contemporary trends, patterns, materials, and remixing all of it to create a style that’s uniquely Korean. To the viewer, it’s a cool piece of wearable art and stretches the imagination to new heights by showing us how the traditional

How to Wear Hanbok

Learn about modern hanbok, the stylistic fusion of traditional and contemporary that is taking the fashion world by storm, and how the hanbok is being worn today.

How to Wear Hanbok: Women’s Hanbok Guide

When you wear underclothes and outer garment of hanbok in proper order, it will make an elegant look. But figuring out the order can be hard.  Use our handy step-by-step guide whenever you need to wear hanbok. The wearing order is different depending on the type of hanbok you have. Step 1.

How to Wear Hanbok: Men’s Hanbok Guide

When you wear underclothes and outer garment of hanbok in proper order, it will make an elegant look. But figuring out the order can be hard.  Use our handy step-by-step guide whenever you need to wear hanbok. The wearing order is different depending on the type of hanbok you have. If you

A Buyer’s Guide to Hanbok Fabrics and Hanbok Care

The Hanbok 101: Brief History, Different Fabrics, and How to Maintain Them A Brief History on Hanbok The hanbok comes from the word Han (한) meaning “Korea” and Bok (복) meaning “clothing”. It’s the Korean traditional dress or costume called Hanbok (한복) in South Korea and Joseon-ot (조선옷) in North

The Latest on Hanbok Trends

Learn about modern hanbok, the stylistic fusion of traditional and contemporary that is taking the fashion world by storm, and how the hanbok is being worn today.

Hanbok Style: Couture or Streetwear?

Influence of Hanbok Style on Couture Streetwear Fashion in South Korea It is undeniable that Seoul is quickly climbing the competitive ranks of established fashion cities in the world like Paris, Milan, New York, and London. These four cities are considered “the” fashion capitals most notable for their international biannual

The Head to Toe Fit of the Hanbok Aesthetic

Historical movies, dramas, and documentaries are not everyone’s cup of tea. Only a few find historical concepts fascinating while most find it quite boring. Interestingly, historical dramas in the context of Korean culture have gotten a lot of viewership not only locally but internationally as well.  Dramas like Jumong and

5 Hollywood Celebrities Who Rocked the Hanbok

Celebrities are known to be the icons of fame, popularity and show business, in their respective countries. Beautifully, their venture and thriving career in the industries that they are a part of has shown their immense and in-depth vigor, determination, passion and flaming commitment to succeed and make a name for