Handcrafted Hanbok from Seoul · 3 to 4 weeks (4 to 6 for weddings) · Inquire to order
Text or call · (707) 718-3579 eric@seod.com San Mateo, CA · By appointment
Atelier · San Mateo + Seoul

The hanbok we wanted. So we made it.

Modern and traditional hanbok, sourced personally from Seoul and inspected in San Mateo. A family atelier, made for your day.

The hanbok our family wanted. So we made it.

The process

From conversation to your door

01

Begin the conversation

Tell Eric the occasion, the date, and who the piece is for. We start with the day, not the dress.

02

Consultation

Eric will guide you through the options. Free, no pressure, no upsell.

03

Made for You

Your piece is sourced from Seoul, inspected by Eric personally in San Mateo.

04

Delivered

Your hanbok arrives ready to wear, with care instructions and a personal note.

Read the full process →

The Korean in Me

The Korean in Me.

My mother, Mrs. Lee Youngsook, came to America carrying very little. But she carried her knowledge of Korean tradition, the recipes she still cooks every week, and what it means to make something by hand with love.

This atelier exists because of her. Every hanbok I source, every fabric I touch, every piece I pack for delivery, it is my way of keeping the Korean in me alive.

When you wear one of these pieces, you are wearing something that carries that same intention. Made by hands that care. Chosen by someone who understands why it matters.

Eric Lee, San Mateo CA

Read the full story →

Hanbok & tradition

All journal posts →

Korean culture

Culture posts →

Mrs. Lee’s kitchen

All recipes →

Behind the scenes

All BTS →
Begin

Every occasion deserves something worth keeping.

Hanbok made for your moment, your measurements, your story.

Begin an inquiry

Free consultation · Delivered to your door · Eric works with you personally