Handcrafted Hanbok from Seoul · 3 to 4 weeks (4 to 6 for weddings)
Text or call · (707) 718-3579 eric@seod.com San Mateo, CA · By appointment
Modern Korean hanbok in soft studio light, the moment before a ceremony begins.
Event preparation · San Mateo

The day around the garment.

Hanbok, catering by Mrs. Lee, ceremony coordination. One conversation, one family running it.

Most Korean American families do not grow up doing paebaek. We did not either, the first few times. The order of the bows, what goes on the table, when the rice comes out, who pours the tea, all of it gets handed down or it gets lost.

Our work is to make sure it does not get lost. Mrs. Lee cooks for the families we dress. We sit with the bride before the ceremony. We hand the groom the cup. That is what event preparation means here.

A dol in San Mateo

The first birthday, held the right way.

The doljabi table set with the brush, the thread, the coin, the rice. Saekdong sleeves on the one-year-old, jobawi tied at the chin. The peony-and-magnolia folding screen behind the family, the rice cake tower in the front, the photograph the family will keep across decades.

We coordinate the part of the day that becomes the memory. The setup of the table, the order of the moments, the small adjustments to the hanbok before the camera comes out.

Plan a dol with us →

Korean family in hanbok at a doljabi table with their one-year-old, painted folding screen behind them

Doljanchi setup. Painted folding screen, doljabi table with brush, thread, and coin. Photograph from a recent family ceremony.

Paebaek & ceremonies

Paebaek, dol, and the rituals that anchor the day.

We set the table, guide the bows, and walk the family through the order of the ritual. The structure of the ceremony, in the right register, without anyone feeling they should already know it.

Paebaek

The bow ceremony

The bride in hwarot or wonsam, the groom in samogwandae. Dates and chestnuts on the table, the bows in order, the cup of tea passed between families. We handle setup, sequencing, and the small explanations so the moment feels grounded.

Read the full paebaek guide →

Dol (Doljanchi)

The first birthday

The doljabi table with the brush, the thread, the coin, and the rice. Saekdong sleeves on a one year old. The hanbok, the table, the photograph the family will keep forever. We coordinate the small piece of the day that becomes the memory.

Read the full dol guide →

Chuseok & Seollal

The holiday table

Charye, sebae, songpyeon, tteokguk. For families wanting to bring the holidays back into the house, we help set the table, walk through what each dish is for, and explain the bows so the kids see how it goes.

Read the full Chuseok & Seollal guide →

Hwangap & gohi

Milestone birthdays

The 60th and 70th birthdays carry their own register. We dress the family, set the table, and treat the day with the weight a Korean elder’s milestone is owed.

Read the full hwangap guide →

Catering with Mrs. Lee

Mrs. Lee’s kitchen, brought to your day.

Korean home cooking, not restaurant catering. The food a Korean family would actually eat at a paebaek or dol, made by my mother, brought to your table.

Event catering

Paebaek, dol, milestone birthdays

Banchan and a main, scaled to the room. The $800 minimum is a floor, not a target. The conversation starts with your guest count, your space, and the dishes that mean something to your family.

Holiday meals

Chuseok and Seollal at home

For families hosting at home but not wanting to spend the whole day in the kitchen. Mrs. Lee handles the labor-heavy dishes, you handle the table. The kids still see the food made by Korean hands.

Weekly meal sets

Ready for pickup or delivery

A rotating set of Mrs. Lee’s home cooking. Banchan, a main, the staples that make a Korean table feel like home. Limited weekly capacity (currently 20 slots). Reservations open week to week through the inquiry form.

More about Mrs. Lee’s kitchen →

Coordination & styling

Dressing the family, holding the timeline.

The hanbok work does not stop when the garment ships. For the day itself, we help dress the family, sequence the morning, and make sure the photo-worthy moments land the way they should.

Styling

Dressing the family

The bride into hwarot, the mothers into their wonsam, the children into their saekdong. The collar, the goreum tie, the norigae placement, the headpiece set. Onsite where possible, walkthrough by photo and video where not.

Day-of coordination

Sequencing the morning

The order of dressing, the room for paebaek, the moment for the photographer. We hold the timeline so the family can be present in the day, not running the day.

Photo coordination

The shots that get kept

For families with a photographer, we make sure the formal hanbok photographs and the paebaek sequence get captured. For families without one, we can recommend a few we have worked with.

Begin a conversation

Tell us what the day looks like.

Whether the conversation is hanbok, catering, ceremony coordination, or all three, it starts the same way. Tell us about the day. We will take it from there.

Begin an inquiry

Mrs. Lee cooks · We coordinate · Eric replies personally, usually same day