Fabric
Sheer organza outer, smooth liner. Pintuck pleats hand-pressed. Mother-of-pearl button at the goreum.

$235 to $325 · quoted in consultation
A jeogori cut classic at the shoulder with pintuck folds running through the chest in organza. The outer layer reads modern from across the room and traditional up close, with a mother-of-pearl button at the goreum.

Blue moon, in organza.
Sheer organza outer, smooth liner. Pintuck pleats hand-pressed. Mother-of-pearl button at the goreum.
Engagement teas. Spring family portraits in a sunlit room. The April lunch where the families meet for the second time. The hours that ask for hanbok without weight, the morning that asks for restraint.
The jeogori has always done its work at the chest. Six centuries of Korean tailoring have settled around the V at the neck, the goreum at the front, the seam at the shoulder. The piece is short. The rules are old. A jeogori that wants to move is a jeogori that asks the fabric to do the work the body cannot.
The Pureundal version answers in organza. The outer layer is sheer over a smooth liner. Pintuck pleats are hand-pressed at the chest by the Seoul workshop. A mother-of-pearl button closes the goreum. The shoulder holds the traditional line. The body breathes. From across a tea room the piece reads as a modern blouse with a blue cast. Up close the goreum and the pintucks land it in the hanbok wardrobe.
Worn at an engagement tea in April. The bride-to-be sits next to her future mother-in-law. The light comes through the window and the organza lifts a half tone. A grandmother reaches across the table to touch the pintuck and nods. That nod is the morning.
Hand-finished in Seoul. Inspected and fitted in San Mateo.
Replies usually within one business day, by email or text to (707) 718-3579.