Classic Red Jeogori and Chima
The iconic red hanbok. The one that appears in every Korean painting, every grandmother's memory, every drama set in the Joseon era. This is that piece, made properly.
Starting from $195
Special-day hanbok is the cloth a family pulls out for the days they will remember. Wedding, dol (first birthday), Chuseok, Seollal, the photographs that go on the wall.
These pieces are the closest to traditional construction. The chima is full, the jeogori sits high under the bust, and the goreum (ribbon) is generous. Silks are the foundation; hand embroidery, gilt patterns, and dyed gradients distinguish one piece from another.
Contemporary special-day hanbok exists too. Younger Seoul ateliers have softened the palette and let the chima fall a little less full; we carry both ends of the spectrum so you can match the day, not just the tradition.
All pieces inquire-only. Text (707) 718-3579.
The iconic red hanbok. The one that appears in every Korean painting, every grandmother's memory, every drama set in the Joseon era. This is that piece, made properly.
Starting from $195
Deep royal blue silk with gold trim. For weddings, galas, and any occasion where you want to arrive in something that commands attention without trying to.
Starting from $285
Made for the holidays. Light enough to wear all day through family visits, traditional enough to honor what the day means.
Starting from $165
For the mothers who want to wear something meaningful on their child's wedding day. Eric works personally with mothers to find the right color and style for the ceremony.
Price on inquiry
To request a specific style, text (707) 718-3579 or email eric@seod.com. All hanbok are made to order with a 3–4 week production timeline.
Ceremonial hanbok asks for fewer accessories, not more. A single norigae at the waist. A jokduri or hwagwan for brides. Hair pulled into a low bun, often with a binyeo (long pin).
Color follows occasion. Crimson for weddings, gold and jade for milestone birthdays, autumn ambers for Chuseok, fresh pastels for Seollal. We will guide you through the right palette during your inquiry.
For family events, consider color-coordinating across generations. Matching does not mean identical, a unifying color story across three or four pieces reads beautifully on camera.
Hanbok is meant to be fitted to the person wearing it. Eric works with each customer personally on measurements, so the piece arrives ready to wear. New to measuring yourself? Use the sizing guide or book a 15-minute video call.
Silk hanbok should be dry cleaned only, and only when needed. Most pieces will not need cleaning between wears if you spot-check and air them after.
Store flat in acid-free tissue or muslin, in a cool dark place. Never use plastic. Refold the piece along different creases each year to prevent permanent fold marks.
If you plan to hand the piece down, take photographs at the time of purchase, we can include the maker’s notes for the next generation.
No cart, no checkout, every hanbok is made to order in Seoul, inspected in San Mateo, and shipped to your door in 3 to 4 weeks. Wedding commissions, 4 to 6 weeks.