Handcrafted Hanbok from Seoul · 3 to 4 weeks (4 to 6 for weddings) · Inquire to order
Text or call · (707) 718-3579 eric@seod.com San Mateo, CA · By appointment
Stories from Korea

From the journal.

Recipes, culture, hanbok, and the meaning behind Korean traditions. Written by Eric and Mrs. Lee Youngsook, posted as we cook and source.

Hanbok Guides

What to Wear at Sixty

What hwangap is Sixty years is a full turn of the Korean zodiac. Ten stems, twelve animals, one closed circle. When a parent…

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Hanbok Guides

The Quietest Hanbok in the Closet

What baji are The 바지 is the piece nobody talks about. It sits under a 저고리, under a vest, under the 두루마기. It is drafted wide at…

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Hanbok Guides

The Silk That Outlasted My Grandmother

Why hanbok care matters The silk 저고리 on the atelier form was cut in Seoul in 1978. It belonged to a customer's mother. The…

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Behind the Scenes

What Makes a Hanbok Last Generations

The question of quality A silk 저고리 came into the studio last month from a client's mother, worn once in 1987 and folded into…

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Behind the Scenes

A Fitting in San Mateo

A weekday morning in the San Mateo studio. The bolts of silk are pulled forward on the shelves so the light catches them. Mrs…

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Recipes

The Cookbook Youngsook Would Write

The notebook lives on a shelf above the rice cooker. Its cover is soft from thirty years of being pulled down before dinner, and…

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Korean-American Life

Why the Second Generation Is Going Home

A cousin in Palo Alto took an F-4 visa in January and moved his family of four to Seongsu. He is not the only one. Three families…

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Korean Culture

The Songpyeon That Teaches the Kids

The glutinous rice dough sits on the counter, warm from the water. A four-year-old presses her thumb into the ball and asks why…

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Hanbok Guides

What Guests Will Notice at Doljanchi

Guests notice three things at a doljanchi. The baby's hanbok, the mother's hanbok, and whether the two look like they belong at…

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Korean Culture

Three Generations, One Dinner Table

Three generations sit at one dinner table on Chuseok. The grandmother speaks Korean at native tempo. The son answers in a mix…

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Hanbok Guides

From Joseon Court to Your Closet

A silk wonsam from a Joseon court archive and a linen daily jeogori cut in Seoul last spring share the same silhouette. Short…

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Korean-American Life

The Heritage Essay Without the Cliché

A senior sat across from Eric last April with three drafts of the grandmother-kimchi essay. All three were competent. None…

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Korean Culture

What Korean American Means Now

A cousin who grew up in Palo Alto took a job in Seoul in 2024. Two summers later she still cannot decide which city she lives in…

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Recipes

Ten Jars Every Korean Kitchen Holds

Mrs. Lee opens the pantry in San Mateo on a Tuesday evening. Gochujang in a small tub. Doenjang beside it. Guk-ganjang on the…

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Korean-American Life

Raising Kids Who Speak Korean

Our older son said his first full Korean sentence to his 할머니 at three, on a video call, asking for 잡채. She cried. We had spent…

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Hanbok Guides

Five Wedding Hanbok Variations That Work

Korean American weddings in 2026 are hybrid by default. Western vows, paebaek for the family ritual, sometimes a Korean reception…

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Recipes

Youngsook's Soondubu, the Way She Makes It

Youngsook sets the 뚝배기 on high heat before anything else goes in. The earthenware has to be blazing when the anchovy stock hits…

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Bay Area

A Korean Event in the Bay Area

Decide what kind of event you are actually planning A Palo Alto living room at five on a Friday. A corporate event planner has a…

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Bay Area

Two Cultures, One San Mateo Childhood

The mixed identity experience A San Mateo kitchen at nine on a Sunday. 김치 in a jar on the counter. A Stanford acceptance letter…

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Korean Culture

Ten Gifts a Korean American Will Keep

A friend called last month asking what to bring to her boyfriend's mother, a Korean grandmother she was meeting for the first…

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Bay Area

How We Hold Chuseok in California

Why Korean holidays feel different in the Bay Area Chuseok 2026 falls on a Wednesday. The kids have school. The adults have work…

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Korean Culture

Six Cushions, One Bow

The Western part is over. Guests are eating cake, cousins are queuing for photos, and the couple has slipped into a side room to…

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Bay Area

Where Korea Lives in San Francisco

Where San Francisco’s Korean life clusters There is no real Koreatown in San Francisco. There is a stretch of Geary…

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Hanbok Guides

Hanbok for the Days Between Ceremonies

A weeknight in San Mateo. A linen 저고리 over a straight-leg jean, cuffs rolled, hair pulled back. The hostess at the sushi counter…

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Text Eric