Handcrafted Hanbok from Seoul · 3 to 4 weeks (4 to 6 for weddings) · Inquire to order
Text or call · (707) 718-3579 eric@seod.com San Mateo, CA · By appointment
Stories from Korea

From the journal.

Recipes, culture, hanbok, and the meaning behind Korean traditions. Written by Eric and Mrs. Lee Youngsook, posted as we cook and source.

Hanbok Guides

What to Wear at Sixty

What hwangap is Hwangap (환갑) is the Korean celebration of a person's 60th birthday. The Korean zodiac and ten heavenly stems form…

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Hanbok Guides

The Quietest Hanbok in the Closet

What baji are Baji (바지) are the traditional pants worn under a jeogori or durumagi in men's hanbok. Wide through the thigh…

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Hanbok Guides

The Silk That Outlasted My Grandmother

Why hanbok care matters A well-cared-for hanbok lasts decades. A poorly-cared-for hanbok lasts one wedding. The difference is not…

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Behind the Scenes

What Makes a Hanbok Last Generations

The question of quality We get asked, often, how to tell whether a hanbok is well-made. The honest answer is that most customers…

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Behind the Scenes

A Fitting in San Mateo

The first time most people walk into our San Mateo studio, the assumption is that a hanbok fitting will feel like a tailor…

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Recipes

The Cookbook Youngsook Would Write

If I ever wrote a cookbook, it would not look like a cookbook. It would not have grams or milliliters or photographs styled to…

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Korean-American Life

Why the Second Generation Is Going Home

Reverse migration used to be the rare exception in Korean American families. The arrow ran the other way for fifty years: from…

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Korean Culture

The Songpyeon That Teaches the Kids

Chuseok is the Korean autumn harvest festival, the closest cultural cousin to American Thanksgiving. Three days of family, food…

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Hanbok Guides

What Guests Will Notice at Doljanchi

Doljanchi is your child's first birthday, the one Korean families have been throwing for centuries to mark a baby surviving the…

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Korean Culture

Three Generations, One Dinner Table

The generation gap in Korean diaspora families is older than any of us. It is also more textured than the standard "first…

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Hanbok Guides

From Joseon Court to Your Closet

Hanbok has been the everyday and ceremonial dress of Korea for roughly 1,600 years. The garment we now call hanbok stabilized in…

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Korean-American Life

The Heritage Essay Without the Cliché

Every year a few thousand Korean American high school seniors sit down to write the college essay about their heritage. A large…

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Korean Culture

What Korean American Means Now

"Korean American" used to be a simple compound noun. Hyphen on, hyphen off, two words pointing at a single identity. In 2026 the…

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Recipes

Ten Jars Every Korean Kitchen Holds

A Korean American kitchen needs ten things on the shelf and in the fridge to actually cook Korean food at home. Without them, you…

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Korean-American Life

Raising Kids Who Speak Korean

Teaching Korean to diaspora kids is the slowest, most frustrating, most rewarding project a Korean American family takes on. The…

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Hanbok Guides

Five Wedding Hanbok Variations That Work

Korean American weddings in 2026 are hybrid by default. Western ceremony for the vows, paebaek for the family ritual, sometimes a…

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Recipes

Youngsook's Soondubu, the Way She Makes It

Soondubu jjigae is the silken tofu stew that runs Korean home kitchens. The version you order in a Bay Area Korean restaurant is…

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Bay Area

A Korean Event in the Bay Area

Decide what kind of event you are actually planning Korean-themed events range from a small family dol party (entirely Korean…

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Bay Area

Two Cultures, One San Mateo Childhood

The mixed identity experience Korean-American in the Bay Area is its own specific identity. You are not Korean in Korea…

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Korean Culture

Ten Gifts a Korean American Will Keep

Korean-American gifting tends to fall into two camps: practical (cash in a white envelope) and meaningful (something that honors…

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Bay Area

How We Hold Chuseok in California

Why Korean holidays feel different in the Bay Area In Korea, Chuseok and Seollal are national holidays. Offices close, traffic…

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Korean Culture

Six Cushions, One Bow

Korean weddings have layers. The Western-style main ceremony is the part most non-Korean guests recognize. The paebaek and…

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Bay Area

Where Korea Lives in San Francisco

Where San Francisco’s Korean life clusters There is no real Koreatown in San Francisco. There is a stretch of Geary…

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Hanbok Guides

Hanbok for the Days Between Ceremonies

Daily hanbok is the part of the category most Korean-American customers underuse. They commission a beautiful linen jeogori, wear…

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