Handcrafted Hanbok from Seoul · 3 to 4 weeks (4 to 6 for weddings) · Inquire to order
Text or call · (707) 718-3579 eric@seod.com San Mateo, CA · By appointment
Stories from Korea

From the journal.

Recipes, culture, hanbok, and the meaning behind Korean traditions. Written by Eric and Mrs. Lee Youngsook, posted as we cook and source.

Bay Area

Where Korean Lives in the Bay

Who lives where Around 100,000 Korean-Americans live across the nine Bay Area counties. The largest clusters are in San Mateo…

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Korean Culture

Where to Wear Your Hanbok Here

The Bay Area Korean community is smaller than the one in Los Angeles or New York but quietly substantial. Around 100,000…

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Korean Culture

What the Street Cart Remembers

Why Korean street food matters Korean street food is not just convenient eating. It is the food of after-school memories, of…

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Hanbok Guides

What Your Child Will Outgrow Beautifully

Korean-American children typically own one or two hanbok between their first birthday and their teens. The pieces grow with them…

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Korean Culture

Appreciation, Appropriation, and the Honest Answer

The short answer Yes, non-Koreans can wear hanbok respectfully. Most Korean people are pleased to see non-Koreans take the time…

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Hanbok Guides

The Pieces a Hanbok Asks For

The chima jeogori is the main event, but a Korean traditional outfit usually involves several small pieces that finish the look…

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Korean Culture

Is Hanbok Always Silk? No.

The basic definition Hanbok (한복) literally means “Korean clothing.” In modern usage it refers to Korean traditional…

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Hanbok Guides

The Eighty Dollar Polyester Isn't Hanbok

The internet is full of hanbok-shaped clothing. Costume-shop sets, mass-produced polyester chima-jeogori pairs, Halloween-counter…

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Korean Culture

The Diaspora Is Keeping It Alive

The diaspora story Roughly two million Korean-Americans live in the United States, the largest Korean diaspora population outside…

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Hanbok Guides

The Wedding Hanbok Plan, In Order

Most modern Korean weddings include two looks. A Western-style dress and tuxedo for the main ceremony and reception. A…

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Korean Culture

Sixteen Hundred Years of Korean Cloth

Three Kingdoms (57 BC to 668 AD) The earliest visual evidence of hanbok comes from tomb murals of Goguryeo, one of the three…

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Recipes

What We Cook When We Miss Home

What Korean comfort food means Korean comfort food is not a specific category. It is whatever Korean dish a particular…

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Korean Culture

The Most Direct Line Home

Many Korean-American customers tell Eric the same story. They grew up Korean at home and American everywhere else. They speak…

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Korean Culture

Meeting His Family for the First Time

What is generally expected Korean family events lean conservative. Cocktail attire is the default for weddings, dol, milestone…

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Hanbok Guides

What to Wear on Seollal Morning

Seollal falls on the first day of the lunar calendar, usually late January or early February. It is one of the two biggest Korean…

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Korean Culture

The Table Set for the Ancestors

What jesa is Jesa (제사) is the Korean ritual of ancestor veneration. The family gathers, typically at the home of the eldest son…

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Recipes

Why Korean Food Begins With Time

The three foundations Korean cooking rests on three fermented foundations: kimchi (fermented vegetables, primarily napa cabbage)…

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Hanbok Guides

How Eric Tells Customers to Fold It

A hanbok, cared for properly, outlives the occasion it was made for. Eric's mother still has the wedding hanbok she wore in 1979…

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Korean Culture

The Korean Word For What You Already Feel

What jeong means Jeong (정) is one of those Korean words that does not translate well. It describes a deep, unspoken attachment…

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Hanbok Guides

How the Hanbok Got Its Shape

Hanbok is older than Korea itself. The basic silhouette, a short top tied at the front and a wide skirt or pants underneath…

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Korean Culture

The Korean Art of Reading the Room

What nunchi means Nunchi (눈치) literally translates to “eye-measure.” In practice it means the ability to read a room…

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Hanbok Guides

What My Father Wore to His Sixtieth

Men's hanbok is the part of Korean traditional dress that most Korean-American men encounter only briefly, at a wedding, at a…

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Korean Culture

What Do The Colors Mean?

Obangsaek, the five cardinal colors Korean color theory traces back to obangsaek (오방색), the five cardinal colors corresponding to…

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Hanbok Guides

Yes, You Can Wear It

Eric gets this question often. A non-Korean friend is marrying into a Korean family. A non-Korean guest is invited to a dol. A…

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