Handcrafted Hanbok from Seoul · 3 to 4 weeks (4 to 6 for weddings) · Inquire to order
Text or call · (707) 718-3579 eric@seod.com San Mateo, CA · By appointment
Stories from Korea

From the journal.

Recipes, culture, hanbok, and the meaning behind Korean traditions. Written by Eric and Mrs. Lee Youngsook, posted as we cook and source.

Bay Area

Where Korean Lives in the Bay

Who lives where Drive 92 east from Half Moon Bay on a September afternoon and you cross into the Peninsula's Korean-American…

· Read more →

Korean Culture

Where to Wear Your Hanbok Here

Saturday morning at H Mart in Daly City tells you most of what you need to know. The Korean grandmothers are there before eight…

· Read more →

Korean Culture

What the Street Cart Remembers

Why Korean street food matters The cart sits on the corner of a Seoul side street. A grandmother in a padded vest turns 어묵…

· Read more →

Hanbok Guides

What Your Child Will Outgrow Beautifully

The one-year-old on the studio floor was pulling at the goreum on his coral 저고리, fascinated by the two long ties. His grandmother…

· Read more →

Korean Culture

Appreciation, Appropriation, and the Honest Answer

The short answer A friend of the studio, not Korean, texted last Chuseok from a rented hanbok in Bukchon. She asked, gently, if…

· Read more →

Hanbok Guides

The Pieces a Hanbok Asks For

The tray on the studio counter holds five 노리개, a pair of jokduri, a small enamel binyeo, and one 가체 wig braided decades ago for a…

· Read more →

Korean Culture

Is Hanbok Always Silk? No.

The basic definition A first-time client asked, at a fitting last spring, whether hanbok was always silk. It is not. Her wedding…

· Read more →

Hanbok Guides

The Eighty Dollar Polyester Isn't Hanbok

A customer opened the box on her kitchen counter three days before her cousin's wedding. The chima came out folded flat, the…

· Read more →

Korean Culture

The Diaspora Is Keeping It Alive

The diaspora story On a Saturday morning at a small Korean church in Oakland, a mother helps her four-year-old daughter into a…

· Read more →

Hanbok Guides

The Wedding Hanbok Plan, In Order

The second look is the one most couples underestimate. The white dress and tuxedo get months of attention. The hanbok, which the…

· Read more →

Korean Culture

Sixteen Hundred Years of Korean Cloth

Three Kingdoms (57 BC to 668 AD) In a fourth-century Goguryeo tomb, a mural shows a figure in a short front-tied jacket and loose…

· Read more →

Recipes

What We Cook When We Miss Home

What Korean comfort food means It is late. The rice cooker beeps. Mrs. Lee cracks an egg into a small pan, tears a sheet of 김…

· Read more →

Korean Culture

The Most Direct Line Home

A photograph arrives in Eric's inbox around Chuseok most years. A customer at her grandmother's grave in a soft mint hanbok she…

· Read more →

Korean Culture

Meeting His Family for the First Time

What is generally expected The invitation lists a paebaek followed by dinner. His mother mentioned that his grandmother will be…

· Read more →

Hanbok Guides

What to Wear on Seollal Morning

Seollal morning is red and coral and saekdong. The mood is not the muted persimmon of autumn 추석. It is the bright saturated…

· Read more →

Korean Culture

The Table Set for the Ancestors

What jesa is The low table is laid on the death anniversary of a grandfather. Rice sits to the west, soup to the east, a…

· Read more →

Recipes

Why Korean Food Begins With Time

The three foundations Three earthenware jars sit on the back porch. 김치 in the cold one, 된장 in the middle, gochujang curing on the…

· Read more →

Hanbok Guides

How Eric Tells Customers to Fold It

Eric gets the same text every January, usually from someone whose child just outgrew a Seollal 한복. The photo shows a red wine…

· Read more →

Korean Culture

The Korean Word For What You Already Feel

What jeong means The ajumma at the corner store slips an extra bag of anchovies into your order at checkout. You did not ask. She…

· Read more →

Hanbok Guides

How the Hanbok Got Its Shape

A friend once asked Eric why hanbok looks the way it does. He answered by pointing to a small photograph on his mother's wall…

· Read more →

Korean Culture

The Korean Art of Reading the Room

What nunchi means You walk into a Seoul dinner and your host's face is one degree too flat. The joke you had ready stays in your…

· Read more →

Hanbok Guides

What My Father Wore to His Sixtieth

Eric's father wore a deep indigo 남자 한복 to his 환갑 in Sunnyvale. Grey silk 바지, quiet stitching, no ornament. He looked like he had…

· Read more →

Korean Culture

What Do The Colors Mean?

Obangsaek, the five cardinal colors Set the table for Chuseok and the colors sort themselves. Persimmon on white porcelain. A…

· Read more →

Hanbok Guides

Yes, You Can Wear It

A bride-to-be in Palo Alto texts Eric on a Tuesday. Her fiancé's family is Korean, the paebaek is in eight months, and she does…

· Read more →

Stay in touch

The studio newsletter.

A short note when a new piece arrives, a recipe is published, or a workshop opens. We send no more than once a month.

Text Eric