Daily hanbok is a quieter shape than the silks you might know from holidays. The jeogori cut is a touch easier in the bodice; the chima a touch shorter through the skirt. Fabrics are the kind that wash and wear, linen, cotton, modal blends, soft wool for cooler months.
The modern daily hanbok grew out of a slow shift in Korean fashion through the 2010s and 2020s. Younger designers, especially in Seoul’s Hanbok Advancement Center and a handful of independent ateliers, began cutting hanbok for the rhythms of a working day, commute, lunch, errands, dinner, rather than the ceremony.
We carry pieces in this spirit. They are not costume. They are not nostalgic. They are hanbok cut for now, for breakfast, brunch, the school pickup, and the rest of the day after.
All pieces inquire-only. Text (707) 718-3579.
Sage green linen that breathes in summer and layers in fall. This is the hanbok you wear to brunch, to the farmers market, to the places where looking effortlessly yourself matters.
Starting from $145
A single-piece wrap hanbok in cream. Easier than the two-piece traditional set, just as beautiful. For women who love the aesthetic and want something they will actually wear.
Starting from $155
Just the top. Wear it with jeans, with a skirt, with whatever you already own. The silk blend jeogori is how Korean-American women quietly carry their heritage into every day.
Starting from $95
One piece. No layers. The silhouette of hanbok, the wearability of a dress. For women who want Korean design without the getting-dressed ritual.
Starting from $175
For Koreatown street festivals, K-pop concerts, cultural events, and anywhere you want the embroidery to do the talking. Gold thread on deep burgundy. Made to be noticed.
Starting from $220
To request a specific style, text (707) 718-3579 or email eric@seod.com. All hanbok are made to order with a 3–4 week production timeline.
Daily hanbok layers like any modern wardrobe. Pair a sage linen jeogori with a long ivory chima for a quiet daytime look. In cooler months, a charcoal durumagi (long coat) over a cream set gives a more put-together silhouette without losing the softness.
Accessories should be minimal. A leather norigae or a single brass pin. Flat leather sandals or simple loafers. Hair pulled back loosely. Daily hanbok rewards restraint.
Seasonally, lean on lighter linens through summer; layer with a wool jacket or cardigan once the mornings cool. The fabrics we use take temperature shifts in stride.
Hanbok is meant to be fitted to the person wearing it. Eric works with each customer personally on measurements, so the piece arrives ready to wear. New to measuring yourself? Use the sizing guide or book a 15-minute video call.
Linen and cotton daily hanbok can be hand-washed in cold water with a gentle detergent, or dry cleaned. Air dry flat to keep the shape. Iron on low while damp if needed.
Hang or fold, either works for daily pieces. If you fold, layer between cotton or muslin to keep colors from rubbing.
No cart, no checkout, every hanbok is made to order in Seoul, inspected in San Mateo, and shipped to your door in 3 to 4 weeks. Wedding commissions, 4 to 6 weeks.
