Handcrafted Hanbok from Seoul · 3 to 4 weeks (4 to 6 for weddings) · Inquire to order
Text or call · (707) 718-3579 eric@seod.com San Mateo, CA · By appointment
Stories from Korea

From the journal.

Recipes, culture, hanbok, and the meaning behind Korean traditions. Written by Eric and Mrs. Lee Youngsook, posted as we cook and source.

Hanbok Guides

The Pieces That Finish the Hanbok

The Head to Toe Fit of the Hanbok Aesthetic Youngsook keeps a lacquer box on the studio shelf that holds a single 노리개, a set of…

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Hanbok Guides

Four Measurements, Ten Minutes, One Friend

What you need Four measurements. A soft tape. A friend who can hold the zero at your shoulder without slipping. Ten quiet minutes…

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Hanbok Guides

The Chima, the Jeogori, the Line

Women's hanbok is two pieces in conversation. The chima is the wide high-waisted skirt that carries most of the color and the…

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Recipes

The Noodles at Every Korean Party

What japchae is The dangmyeon go into cold water first, coiled in a wide bowl on the counter. Youngsook slices sirloin thin…

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Hanbok Guides

How to Spot a Costume

What “authentic” means The first hanbok a Bay Area bride sent Eric for a second opinion had arrived from an Amazon…

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Hanbok Guides

The Thread, the Brush, the Coin

Three objects sit at the front of the table. A length of white thread, a small ink brush, a coin. The baby reaches once, and the…

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Hanbok Guides

Modern Hanbok, in Plain Language

A client in Palo Alto asks the same question at nearly every first meeting. What actually makes a hanbok modern. The answer is…

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Hanbok Guides

What Real Hanbok Actually Costs

Why hanbok pricing is confusing A mother in Palo Alto once asked Eric why one 저고리 quoted at seven hundred dollars, and another at…

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Hanbok Guides

Korean Gifts That Mean Something

The most thoughtful Korean gift is rarely the most expensive one. A jar of well-fermented kimchi from a relative. A small…

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Hanbok Guides

Choosing Your First Hanbok

Start with the occasion, not the price A first 한복 is a specific decision. It sets the palette a family will photograph in for a…

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Recipes

Kimchi, the Way Mrs. Lee Makes It

What kimchi actually is The napa cabbage sits in salt water overnight, weighted with a heavy plate. In the morning Youngsook…

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Hanbok Guides

How Hanbok Came Back

Ten years ago, 한복 in the United States meant a rental for a wedding weekend and a garment bag in a closet. Today it means a linen…

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Hanbok Guides

Dressing Like a K-pop Idol

The Hanbok And Its Significance In Korean Culture For a long stretch, hanbok was the dress you wore for the family photograph and…

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Recipes

Mrs. Lee's Doenjang Jjigae

What doenjang jjigae is The 뚝배기 is on the burner, already warm. Mrs. Lee dips a wooden spoon into a jar of 된장 the color of wet…

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Hanbok Guides

Ten Things to Do in Korea

The first time you land at Incheon, the country moves faster than your body does. The train to Seoul is quiet and clean. The…

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Korean Culture

The Harvest Moon and the Family Table

What Chuseok is Han-gawi. The great middle. The full moon at the center of autumn, and a family gathered around a table of newly…

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Hanbok Guides

When Hanbok Walks the Runway

On the Seoul runway last spring, a jeogori appeared in silver charmeuse with a tie the color of oxidized copper. The skirt…

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Korean Culture

The Ten Boy Groups That Defined a Year

Dynamite lands at number one on the Billboard Hot 100 on a Sunday morning in Seoul. Fans are awake, refreshing charts…

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Korean Culture

The Women Who Carry K-pop Alone

Jamsil Arena, 2019. IU walked to a single spotlight in a white dress and sang "Through the Night" without a track under her…

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Korean Culture

Before Gangnam Style, There Was This

A Guide to K-Pop History, Evolution, and Idol Groups Wembley Stadium, June 2019. Ninety thousand voices sang the second verse of…

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Korean Culture

Korea Past Seoul, In Order

The KTX pulls out of Seoul Station and clears the city in nine minutes. Two hours later you are eating milmyeon in Busan. That…

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Korean Culture

Why August Fifteenth Still Matters

August 15, 1945. Radios across Korea carried the voice of the Japanese emperor announcing surrender. Thirty-five years of…

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Korean Culture

Why March First Still Matters

On March 1, 1919, a declaration was read aloud in Tapgol Park in Seoul. Within hours it was being read in villages and market…

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Korean Culture

What Makes Korea Itself

What makes Korean culture distinct is rarely the items a Western reader lists first (the food, the K-pop, the dramas). Those are…

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Text Eric